GOOGLE ADS · CUSTOM CONSTRUCTION SOLUTIONS

Performance Dashboard

LIVE DATA Google Ads · Aug 1–26, 2026 · USD · America/Los_Angeles. GA4-only fields remain clearly marked.

ACCOUNT OVERVIEW

Pulled from Google Ads on Aug 27

Impressions

22,173Google Ads live

Clicks

2000.90% CTR

Conversions

7Primary actions

Average CPL

$234.21USD

Spend

$1,639.48USD

CONVERSIONS & SPEND

Daily trend

Conversions Spend
High0
Aug 1Aug 8Aug 15Aug 22Aug 26

ACCOUNT HEALTH

Optimization Score

Observed
78.7%
Google Ads score

current account value

Next extraction

Recommendation detailsThe score is live. Specific Google recommendations require a separate recommendation-resource query before showing an action plan.

CAMPAIGNS WITH DELIVERY

4 active campaigns are generating impressions

CampaignImpressionsClicksCTRConv.CPLSpendStatus
Display | Roofing ServicesDisplay18,283970.53%2$64.93$129.86Enabled
Storm Damage - ArizonaSearch1,903331.73%1$547.17$547.17Enabled
Shrks | Roofers General #2Search1,035343.29%2$206.73$413.46Enabled
Shrks | Hail Storm DamageSearch952363.78%2$274.49$548.99Enabled

SEARCH + PMAX

What is driving results

AssetsKeywords

OBSERVED ASSET METRICS

Top headlines

LIVE
  1. 1
    Call Us TodayHeadline · Shrks | Hail Storm Damage
    2
    conv.
    5.22%
    CTR
  2. 2
    Fast, Reliable Roof RepairsHeadline · Shrks | Hail Storm Damage
    2
    conv.
    4.67%
    CTR
  3. 3
    Residential Roofing ServicesHeadline · Shrks | Hail Storm Damage
    2
    conv.
    9.91%
    CTR
  4. 4
    Albuquerque’s Roofing TeamHeadline · Shrks | Roofers General #2
    1
    conv.
    3.60%
    CTR

Asset-view attribution; use directionally because responsive assets serve in combinations.

LOW RESPONSE

Assets to test next

LIVE
01

Your Go-To Roofing Company100 impressions · 0 clicks · 0% CTRUse a specific service and location.

02

Storm Damage? We’ve Got You87 impressions · 0 clicks · 0% CTRTest a clearer benefit or inspection CTA.

03

Expert Roof Inspection28 impressions · 0 clicks · 0% CTRAdd urgency or a concrete customer outcome.

KEYWORDS & SIGNALS

Top terms by active campaign

Sorted by conversions ↓
Keyword / signalCampaignTypeConv.CTRCPL
roofers near meShrks | Roofers General #2Broad24.44%$124.41
storm damage roof repairShrks | Hail Storm DamageBroad23.59%$132.81
storm damage roof repairStorm Damage - ArizonaBroad11.81%$402.87
roof damage repairShrks | Hail Storm DamageBroad04.00%
roofing servicesShrks | Roofers General #2Broad02.16%

LIVE AD ASSETS

Reconstructed active previews

Reconstructed from Google Ads assets
Sponsored
Custom Construction Solutionsgo.teamcustomus.com › complimentary-roof-inspection

Post Storm Roofing in AZ | Built for Arizona Storms

Custom: Expert AZ home storm damage repairs & inspections. Trust local experience. Custom roofs withstand TX storms, wind & hail.

Top served combination19 impressionsRSA · Storm Damage - Arizona
Live Google Ads marketing image for Custom Construction Solutions
SponsoredExpert Roof Inspection

Custom provides expert storm damage repairs and inspections for homes and businesses.

Quick And Reliable Roofing Quotes

Display | Roofing Services18,283 impr. · 0.53% CTR · 2 conv.

CONVERSIONS

Where leads are coming from

7primary conv.
Form Submitted 3Chat Started 2Calls From Ads 2

TOP CONVERSION DRIVERS

Campaign and keyword signals

Shrks | Roofers General #2roofers near me2 conversions
Shrks | Hail Storm Damagestorm damage roof repair2 conversions
Storm Damage - Arizonastorm damage roof repair1 conversion
Display | Roofing ServicesDisplay traffic2 conversions

LANDING PAGES · GOOGLE ADS

Post-click conversion performance

Bounce and engagement require GA4

TRACKED LANDING CONVERSIONS

5from the three clicked URLs shown
174Ad clicks
2.87%Click-to-conv.
GA4 bounce
Landing pageClicksConv.Status
go.teamcustomus.com/complimentary-roof-inspection21,221 impressions1423Converting
teamcustomus.com/residential-roofing1,653 impressions282Converting
teamcustomus.com/contact-us1,293 impressions40No conv.

DEVICE PERFORMANCE

Mobile drives 86% of conversions

Google Ads observed data
Mobile89% of impressions
19,821Impressions
168Clicks
0.85%CTR
6Conv.
$1,225.14Spend
Desktop7% of impressions
1,568Impressions
24Clicks
1.53%CTR
0Conv.
$375.34Spend
Tablet4% of impressions
781Impressions
8Clicks
1.02%CTR
1Conv.
$39.00Spend

LOCATIONS

Albuquerque concentrates delivery and conversions

Physical user location
Albuquerque
5,924 impr.
LowerHigher
LocationImpr.ClicksCTRConv.Spend
Albuquerque, NM5,924470.79%3$275.99
Rio Rancho, NM3,037210.69%0$48.80
Santa Fe, NM1,627120.74%0$45.76
Los Ranchos de Albuquerque, NM1,33070.53%0$42.38
Phoenix, AZ853111.29%0$193.90
South Valley, NM51040.78%1$13.11
OBSERVED

Albuquerque generated 3 conversions; South Valley generated 1. Phoenix recorded the highest spend among the top cities without a conversion in this period.